National Catholic Reporter

The Independent News Source

Catholic publisher 'redefining strategy'

 |  NCR Today

Another Catholic publishing house has announced changes in its business in response to the economic crisis, which has hit many already-struggling religious publishers especially hard. Earlier this month, NCR reported that Our Sunday Visitor had acquired Harcourt Religion Publishers. Now St. Anthony Messenger Press has announced that it is "redefining its strategy" and reducing staffing, including closing its Cincinnati telemarketing center, offering early retirement to some employees and abandoning its independent sales force. At least 40 positions, many of them part-time, will be eliminated.

"Across the country, we have witnessed the decline of secular and religious newspapers and the diversification of traditional publishers,'' Franciscan Father Dan Kroger, CEO and publisher, said in a statement. The traditional Catholic audience and subscriber base is shrinking, and younger readers are moving from print to electronic sources of information, he added.

Kroger said three factors are driving the changes:

screen-shot_FB-video-promo-8-15.jpgExplore our current edition. Watch the video here.

  • changes in religious affiliation and commitment among American Catholics,

  • changes in the way Catholic Church professionals use print and electronic resources,

  • and the economic crisis that has resulted not only in increased costs but in significant changes in the buying habits of Catholic individuals and institutions.

St. Anthony Messenger Press, which is sponsored by the Franciscan Friars of St. John the Baptist Province, produces "St. Anthony Messenger," a monthly magazine with a circulation of 250,000; "Catholic Update," a parish resource used in about half of U.S. parishes; as well as St. Anthony Messenger Press and Servant Books, newsletters, homily services, audio books, DVDs and the American Catholic website.

NCR Comment code: (Comments can be found below)

Before you can post a comment, you must verify your email address at Disqus.com/verify.
Comments from unverified email addresses will be deleted.

  • Be respectful. Do not attack the writer. Take on the idea, not the messenger.
  • Don't use obscene, profane or vulgar language.
  • Stay on point. Comments that stray from the original idea will be deleted. NCR reserves the right to close comment threads when discussions are no longer productive.

We are not able to monitor every comment that comes through. If you see something objectionable, please click the "Report abuse" button. Once a comment has been flagged, an NCR staff member will investigate.

For more detailed guidelines, visit our User Guidelines page.

For help on how to post a comment, visit our reference page.

 

Feature-flag_GSR_start-reading.jpg

NCR Email Alerts

 

In This Issue

August 15-28, 2014

08-15-2014.jpg

Not all of our content is online. Subscribe to receive all the news and features you won't find anywhere else.