We've all been there: At the dinner table with family, grabbing a cup of coffee with a friend, when, in an instant, your companion's attention is diverted to their device of choice. "How many times has it happened to you," asks Eric Yaverbaum, "when you're in a conversation with someone and suddenly you want to ask, 'How many of us are there here? Me, you, and who else?"
Yaverbaum and his business partner, Mark DiMassimo, are the founders of Offlining, a site devoted to getting people to unplug at least once in a while in favor of interacting with the world right in front of them. The duo uses clever ad campaigns and online pledges to encourage people to put devices and screens aside.