There is cause this week for both joy and grief on the environmental front. For every two steps forward, it seems, there is one going backward.
The joy: Lego, the fourth largest toy company in the world has announced that it will no longer buy its paper packaging supplies from Asia Pulp & Paper, (APP) a logging company cited by Greenpeace International for its role in Indonesian rainforest destruction. Instead, Lego will reduce its packaging, make more use of recycled paper contract and source sustainable wood only for any virgin tree fiber it uses. Their decision follows a massive letter writing campaign spearheaded by Greenpeace. Last month more than 60,000 individuals demanded that large toy companies, including Lego and Mattel cease their business dealings with APP and adopt sustainable packaging practices.
Lego is the first to respond proactively. Mattel, manufacturer of Barbie dolls, has said publically they will drop APP but as yet has made no real changes, according to Greenpeace’s website.