Treasury Secretary Tim Geithner's plan to save the banks didn't drive the stock market down 400-plus points one day last month because he delivered it with all the choreography of a hostage tape (though he did). No, Geithner was expected to provide specific detail on how the administration was planning to deal with toxic debt held by banks. He did not deliver, and we suffered the consequences.
Marshall McLuhan was wrong: The medium isn't always the message. Sometimes the message really is the message.