Michelle Cottle’s essays over at The New Republic are always worth reading but her takedown of Republican pollster Frank Luntz’s new book is a must-read. (You don’t need to know the name of the book because after reading Cottle you won’t want to shell out the $24.99 to get it. In fact, I will give you $24.99 to read anything else!)
Luntz is a pollster and polling is, as Cottle calls it, a “dark art.” It is also the principal reason our politicians are so bland: They are afraid to go to the bathroom without having a pollster tell them the decision will sit well with the voters. More than that, polling is a principal reason our politics are so bad. They turn campaigns into marketing strategies, they ignore the fact that voters are, at any given time, motivated by a medley of concerns that change from morning to night and from yesterday to tomorrow. For example, I will bet, although I have never been polled on the subject, that my concern about rising food prices is higher after I go to the market. Just a hunch.