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Sticking with an imperfect (church) fit

In his rule, St. Benedict describes one of the decrees of monastic life. The monk "is to promise, before God and his saints to be stable" -- that is, to settle in a place, one place, for life. It is not an assumption we share. Indeed, the notion of a grown man still living in the house where he was born conjures images of instability, mental and emotional. We imagine Boo Radley, afraid of the world beyond his porch.

Our world is shaped and defined not by stability of place, but by mobility and its partner, consumer choice. The premise of consumer choice is that, somewhere, the perfect fit between product and purchaser exists. It is the responsibility of the producer to offer it, the responsibility of the purchaser to find it. Shop till you drop.

This column first appeared July 20, 2009. Read the full column here: Sticking with an imperfect (church) fit

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November 20-December 3, 2015


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