Mattel, the world’s largest toy manufacturer is in the ecological and public relations hot seat. A protest staged by Greenpeace International earlier this month put them there. On June 7, several Greenpeace staffers unfurled a pink and blue banner from the top of the 15-story company headquarters in El Segundo, Calif. A frowning Ken, devoted boyfriend of the world’s most famous doll, Barbie, is pictured on the banner with the proclamation, “Barbie, It’s over. I don’t date girls that are into deforestation.”
Barbie’s dark preoccupation has to do with the kind of paper and cardboard packaging she is wrapped in. It comes from rainforest materials manufactured by an Asian paper company and supplied to Mattel.
As onlookers took photos of the event, another Greenpeacer pretending to be Barbie and outfitted in pink and blue spandex, arrived at the protest site driving a pink skip loader. After police ticketed her for being in an illegal parking zone, Barbie sat down on the curb and proclaimed in bored tones that caring about cute little furry animals “is so last year.”