What rough beast, its hour come round at least, slouches towards Tampa to be nominated?
Mitt Romney’s win in Ohio last night was by the slimmest of margins. With 99.8 percent of precincts reporting, he captured 38 percent of the vote to Rick Santorum’s 37 percent, taking only 12,000 more votes than the former senator out of more than one million votes cast. To achieve his victory, Romney had to follow a method that has worked well in other states: Outspend your rival, in Ohio four-to-one, with heavily negative advertising.
This strategy works, but it has two downsides. First, by angering his opponents, he makes it less likely they will drop out of the race. Santorum and Gingrich, in their speeches last night, complained about Romney’s spending and cast themselves as David’s to his Wall Street-backed Goliath. Santorum and Gingrich both know that if they had not been outspent by such a large margin, they would have won states they have now lost. This does not make them more likely to step aside to allow Romney to begin his pivot to the general election any earlier.