The Public Religion Research Institute has a useful primer on American attitudes towards Mormonism and the role of Mormons in public life.
What jumps off the page is that while many Americans (72 percent), especially white evangelicals (81 percent), view Mormons as holding religious views different from their own, 67 percent of all Americans and 66 percent of all white evangelicals view Mormons favorably. Pastor Jeffress has his work cut out for him.
The data also looks at how these broader attitudes relate specifically to Gov. Mitt Romney's campaign for the presidency.
"Many years ago, when this cub reporter was covering religion, the first edition of a brave, feisty, independent publication called National Catholic Reporter showed up at my desk. From that day forward, NCR became my template for excellent reporting. It has become one of my trusted spiritual guides, as well."
- NCR contributor
Good stuff from the good people at PRRI.